One of my clients sells Negative Pressure Wound Therapy (NPWT) and dressings. NPWT is used for diabetic patients and can help them save their limbs when diabetic ulcers arise. They wanted us to find ways to drive patients to wound care centers, where they could be treated for diabetic ulcers with NPWT. First, I researched markets that were not currently being targeted by my client. I found new markets to consider on the American Diabetes Association Forum. There, I was able to gain some insight on some possible markets that my client had not considered. I recommended that they pursue Student, Hispanic, and African American populations. I recommended Hispanic and African American markets because they had the highest instances of amputation due to diabetic foot ulcers. Those two minority groups often do not have the resources or knowledge to seek a second opinion after getting a diagnosis. They often get a diagnosis that they must amputate their leg and take that as the final diagnosis instead of seeking a second opinion. I recommended targeting students because I believe it is important to educate people early on in their lives about taking care of their diabetes so they can avoid getting diabetic ulcers. There are different student diabetes organizations on campus that my client could partner with to encourage students to proactively care for their diabetes.
This is my entry that I submitted for a Marketing Analysis contest about the Data Science Software Market. Here is the prompt:
Provide a Market Analysis and Competitive Landscape of the Data Science Software Market. Pick FOUR software vendors in the Data Science Software Market and then answer the following questions:
- Provide Brief Company Profile
- Which industries and companies are they selling to?
- What products do they offer? What makes these products unique?
- What do they cost?
- What are the trends for the Data Science Software market as a whole?
My analysis can be read here: AnitaChow_DataSciAnalysis
This is my entry that I submitted for a Marketing Analysis contest about Solid-Oxide Fuel Cells. Here is the prompt:
Analyze Solid-Oxide Fuel Cell (SOFC) market with focus on business development. Provide the following information. Company-specific information preferred.
- Current trends in technology and intellectual property licensing for SOFC
- Identify at least one major producers of SOFC. For each producer, provide information about its corporate development trends in the fuel cell industry, including:
- Technical collaboration
- Joint ventures
- Sales of raw materials or components
My analysis can be read here: anitachow_SOFC
This assignment focuses on pricing strategies for beer. A survey was given to 63 participants and different pricing schemes were give for each beer (Coors, Corona, Dos Equis, and Budweiser). The analysis and data was gathered by using Stata.
My analysis and results can be read here: MarketingAnalysisOnBeer
This assignment focuses on a food delivery service that delivers late at night and is healthy. I created an econometric model that compares a consumer’s willingness to pay and eating habits. A proposed survey that would be used to collect the data can be found at the end of the proposal.
My proposal can be read here: MarketingProposalFoodDelivery
This email was created to reach out to The Business Expo Center’s past and present clients. The email included a reminder to book an event for the upcoming holidays in order to drive sales during a busy time for event planning. The email was created using Microsoft Word and Your Membership emailing software.
My email can be read here: chow_email
The Business Expo Center wanted to expand their presence on Instagram. I grew their number of followers by using appropriate hashtags, posting relevant photos, and interacting with accounts in the industry. I grew their number of followers from 30-150 in 1 month. Here is a sample of a post that I made: